THE INFLUENCE OF ASSORTMENTS AND QUALITY OF BEES HONEY ON CONSUMER BEHAVIOR
Abstract
Honey is a food high in nutritional value, which at the same time has medicinal properties constituting an excellent natural antibiotic. Honey is very effective in correcting nutritional deficiencies, its nutritional value being given by its composition: easily assimilable carbohydrates (glucose and fructose), mineral salts, ferments and vitamins.
The paper makes a study on the impact of the assortment and the quality of bee honey on the consumption behavior of a group of subjects, using the survey method, applying the questionnaire as an investigative tool.
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Copyright (c) 2019 Luminita Pirvulescu, Tabita Adamov, Diana Raba, Claudia Sirbulescu, Denisa-Mihaela Cassian, Despina-Maria Bordean
This work is licensed under a Creative Commons Attribution 4.0 International License.
LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
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