ANALYSIS OF THE ROMANIAN TOURISM TRAVEL AGENCIES
Abstract
Tourism market underwent significant changes in the last decade, because of the Internet and the new possibilities given to consumers to book their travel, undermining sometimes the traditional role of intermediare tourism agencies. The presents study aimes to analyze the general activity of tourism agencies on the Romanian market starting from secondary data, but also the competition on the tourism market from Cluj County. Atferwards the particular case of a tourism agency from Cluj-Napoca was studied in order to evidentiate its’ market performance using BCG matrix. Secondary data indicated a decreasing trend in sales both for tour agencies and retail agencies. Consumers’ mostly preffered destinations are Greece, Bulgary and Turkey. BCG matrix could be use by other tourism operators as a starting point in building market strategies.
Full Text:
PDFReferences
SUAREZ ALVAREZ L., DÍAZ MARTÍN A.M., CASIELLES R.V., 2007, Relationship marketing and information and communication technologies: Analysis of retail travel agencies, Journal of travel Research, 45(4), pp.453-463
AKIS S.R., OZTURAN M., 2004, Internet use among travel agencies in Turkey: an exploratory study, Tourism Management, 25,259–266, doi:10,1016/S0261-5177(03)00097-9
LAW R., LEUNG R., LO A. LEUNG D., HOC L., FONG N., 2015, Distribution channel in hospitality and tourism, International Journal of Contemporary Hospitality Management, 27(3), 431 – 452, http://dx,doi,org/10,1108/IJCHM-11-2013-0498
GARTNER W.C., BACHRI T., 1994, Tour operators’ role in the tourism distribution system: An Indonesian case study, Journal of International Consumer Marketing, 6(3/4), pp. 161–179
MA D., FRIAS M.A., RODRIGUEZ J., CASTANEDA A., 2008, Internet vs, travel agencies on pre-visit destination image formation: An information processing view Tourism Management, 29, 163–179 doi:10,1016/j,tourman,2007,02,020
OPPERMANN M., 1999, Databased Marketing by Travel Agencies, Journal of Travel Research, 37, 231-237, http://citeseerx,ist,psu,edu/viewdoc/download?doi=10,1,1,1017,4210&rep=rep1&type=pdf
MIHAJLOVIĆ I., 2012, The Impact of Information and Communication Technology (ICT) as a Key Factor of Tourism Development on the Role of Croatian Travel Agencies, International Journal of Business and Social Science, 3(24)
KOBYLANSKI A., 2012, Attributes And Consequences Of Customer Satisfaction In Tourism Industry: The Case Of Polish Travel Agencies, Journal of Service Science, 5(1)
KIM D.J., KIM W.G., HAN J.S., 2007, A perceptual mapping of online travel agencies and preference attributes, Tourism Management, 28, pp. 591–60, doi:10,1016/j,tourman,2006,04,022
ROMANIAN NATIONAL INSTITUTE OF STATISTICS, Available online http://www.insse.ro/cms/ (accessed 10 th April 2019)
ADRIAN I., MIREA V., BALEU C., 2009, Analysis of Service Quality Management in the Materials Industry using the BCG Matrix Method, Amfiteatru Economic Journal, 11(26), pp. 270-276
ROMANIAN MINISTRY OF FINANCE, Available online http://www.mfinante.gov.ro/pagina.html?pagina=acasa (accessed 10 th April 2019)
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 Iulia Cristina Muresan, DIANA DUMITRAS, GAROFITA ILIES, DANIEL CHICIUDEAN, ANDRA PORUTIU, REZHEN HARUN, GABRIELA CHICIUDEAN
This work is licensed under a Creative Commons Attribution 4.0 International License.
LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
______________________________________________________________________________________________
Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031