BEHAVIORAL PARTICULARITIES OF CONSUMERS OF AGRICULTURAL PRODUCTS

Marinela Lidia Bold, Tiberiu Iancu, Cornelia Petroman, Tabita Adamov, Diana Marin, Loredana Văduva, Ioan Petroman

Abstract


Purchasing and food consumption behavior represent the totality of individual or group decision acts in connection with the procurement and consumption of products design to meet current and future food needs, including both decision processes and those that determine the purchase of these product categories. In relation to agricultural and food products, both the purchasing and consumption behavior specific to the final consumer are distinguished, but also by the purchasing behavior of holdings having as their object of activity the production and marketing of agri-food products. The planned purchasing behavior responds to the needs of family members while the unscheduled one responds to needs of the moment as the result of impulses, which increases the role that external appearance, smell and taste have in the purchasing decision. Beyond these particular aspects of the purchasing behavior of agro-food products that are common to all families, there are also differences in this behavior determined by the economic, social, and cultural characteristics of family members.

Keywords


agri-food products; behavior; peculiarities; consumer

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Copyright (c) 2019 Marinela Lidia Bold, Tiberiu Iancu, Cornelia Petroman, Tabita Adamov, Diana Marin, Loredana Văduva, Ioan Petroman

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
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PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
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