ANALYSIS OF SATISFACTION LEVEL IN THE CLIENTS OF THE PARÂNG CHALET, HUNEDOARA COUNTY, ROMANIA

Denisa Mihaela Cassian, Andrada Gabriela Cassian, Elena Pet, Ana Mariana Dincu, Ioan Pet

Abstract


Tourism market plays an increasing role on the domestic markets of countries, turning into a distinct segment of the service market. It differs from the goods market because it is strongly segmented and it has a high level of diversification and it differs from the goods market because it is strongly segmented and it has a high level of tourism product diversification and complexity; it is characterised mainly by the moving of potential customers to consumption places. The size of tourism market is given by its structure, area, and capacity. The tourism potential of destinations, the infrastructure, the complementary services, the quality and professional training of the service staff play an important role in market size. The tourism firm aims at spreading information on its activity, products, and services, as well as on the way consumers appreciate them through its promotional means policy.

Keywords


market; demand; offer; price; customer

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Copyright (c) 2019 Elena Peț, DENISA MIHAELA CASSIAN, ANDRADA GABRIELA CASSIAN, ANA-MARIANA DINCU, IOAN PET

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031