QUALITY OF SERVICE IN TOURIST INDUSTRY

Abstract

The customer satisfaction and company profitability are related to the product and service quality. A high level of quality will lead to a higher satisfaction of the customer, allowing higher charging prices and often cost reduction.The quality improvement strategies normally lead to increase the profitability. The task of improving the quality of products and services must be a priority. Most customers do not tolerate the poor or average quality of products or services. Currently, the companies have no choice than to adopt total quality management if they want to remain on the market implicitly to be profitable. The quality is the best insurance that a company can have in order to preserve the customers, is the best defense against competition and the only way to support the development of the company and to boost the earnings.