MARKETING STRATEGIES USED BY FIRMS TO REMAIN ON THE MARKET

Anisoara Marinela Hatu, Donatela Iulia Stefan, Elena Pet, Ioan Pet

Abstract


The economic performance of a firm is directly related to its capacity of understanding demands and environmental exigencies. Knowing and differentiating the influence of each of the main factors acting on a certain market allow the firm’s decision-making aiming at making its activity as profitable as possible. A SWOT analysis is the most important managerial technique used to understand the strategic position of a firm. It is through these methods that a firm’s management can anticipate, develop and implement the optimal strategy meant to ensure a firm’s prosperity, no matter the field of activity.

Keywords


marketing; strategies; market

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References


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Copyright (c) 2019 Elena Peț, ANISOARA MARINELA HATU, DONATELA IULIA STEFAN, IOAN PET

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
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