STUDY REGARDING THE CONSUMERS BEHAVIOR OF ANIMAL ORIGIN PRODUCTS
Abstract
The marketing of meat and meat products has known an important development, in the frame of a vast process of continuous improvement, being focus on deepening and perfecting the actual marketing researches, but also on studying the consumer behavior. The consumers behavior represents all the decisional acts, carried out at individual level or group, in close connection with the obtaining and using of these goods, all in order to satisfy the needs, being a component of the economic behavior of persons and a manifestation form of the human behavior, depending on the segment of the population to which the consumer belongs and which evolves in time. The behavior of the consumer of products of animal origin is influenced both by endogenous and exogenous factors, but in his study must be considered also the economic factors.
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Copyright (c) 2018 Amelia Mirea, Simona Albu, Liana Ispravnic, Diana Marin, Cornelia Petroman
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
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