CONSUMER BEHAVIOUR PUBLIC SERVICE

Ion Mîțu, Ioan Fruja

Abstract


The term consumer behavior refers to the behavior that manifests itself in researching consumers to purchase, use, evaluation and leaving the products and services that they expect to meet their needs. The study consumer behavior refers to how individuals make decisions about spending available resources (time, money, effort) for consumer goods or services and include studies on "why buy them?" "Why buy?" "The where buy? "" how often turn to public services? ".

Keywords


consumer; public services; market; marketing

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Copyright (c) 2017 Ion Mîțu, Ioan Fruja

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031