THE IMPACT OF THE LOCAL BRAND IN THE DEVELOPMENT OF GASTRONOMIC TOURISM. PITA DE PECICA
Abstract
With an old symbolism, the brand concept currently defines aspects, models, features, communication, strategies, personality and value of a product, in the consumer's perception. An integral part of the country brand, the local brand has an essential role and can have a significant impact on the development and prosperity of the community, especially from a tourism point of view. The desire for relationships, for knowledge, as well as the cognitive motivation of travel are the basic elements of gastronomic tourism. Promoting local identity, the local brand often reflects the traditions, values and gastronomic culture of a certain region or even a community. With a history of over 50 years, Pita de Pecica is considered a local, national and international brand, being a key element in the development of gastronomic tourism in Arad County.
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031