STUDY REGARDING THE CHARACTERISTICS OF THE BEHAVIOR OF TOURIST SERVICE CONSUMERS
Abstract
In order to carry out successful activities in the field of tourism, it is necessary to understand in detail both the attitude and the behavior of consumers of tourism products and services, meaning determining the reasons (factors influencing consumer behavior, meaning environment, culture and psychological profile) rational, emotional and sometimes subconscious, which causes people to do what they do. The category of consumer in general, and the one of consumer of tourism products and services in particular is determined by the relationship between our needs and desires, and products and brands of products try to meet the different levels of the pyramid of human needs.
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Copyright (c) 2021 Diana Marin, Ramona Ciolac, Loredana Vaduva, Ioan Petroman, Cornelia Petroman
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
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