POSSIBILITIES OF ELABORATION SOME TOURIST PRODUCTS AND BRANDS

Diana Marin, Ramona Ciolac, Loredana Vaduva, Ioan Petroman, Cornelia Petroman

Abstract


Several differences can be observed between a product and a brand, namely while the product is something created by work and is marketed, a brand is created when the product is associated with a special meaning through a name, or a logo, or any other form of identification that helps to distinguish those products from those of competing companies. Then a brand is worth much more than a product, and if brands are created from products, not every product can inspire a brand.


Keywords


tourism; brand; tourist product

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References


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Copyright (c) 2021 Diana Marin, Ramona Ciolac, Loredana Vaduva, Ioan Petroman, Cornelia Petroman

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

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