Some aspects regarding marketing women oriented

Abstract

A fundamental concept of marketing sustains that some firms exist to satisfy the needs of the consumers. These needs can be satisfied if the marketers understand the people or the organizations which will use the products and the services provided by them better than the concurrence.

An effective segmentation of the market contains segments, where members have similar characteristics with one of them, but different from the ones from other segments. However, the most important variables of segmentation used into research are: demographic geographic, psychographic and behavioral. The demographic segmentation has: age, sex, job, salary, ethnic group, religion, and consumer.

A way that makes gender segmentation very interesting is the constant evolution of taste and the behavior of women and men.

If in the past, the majority of marketers thought that men were the main factor of decision in buying a car, the perspective has changed in time, being very different from a society to another.

This research highlights the growth of the role of women in the decision of buying, making the marketers occupied with actions of marketing oriented to women, also using feminine figures in advertising strategies.