EMOTIONS AND CONSUMER SATISFACTION

Florin Lucian Isac, Sergiu Rusu

Abstract


Customer satisfaction is assessed as "cornerstone" of marketing, is often presented as the ultimate goal of marketing function. According to Giese and Cote (2000), consumer satisfaction is a response (emotional or cognitive). The research of the role of emotions in shaping of the concept of consumer satisfaction presents theoretical and practical interest.


Keywords


consumer satisfaction; emotional response

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References


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