THE DIRECT SALES DIMENSION AS AN ALTERNATIVE TO TRADITIONAL SALES INSIDE THE U. E.

Abstract

Selling is an activity that completes the exchange of marketing in terms of transfer of ownership of goods or services. The direct selling is an alternative to the traditional sale, developed on the "old continent" a few centuries ago. The purpose of this paper is to present direct sales as viable alternatives to traditional sales and to identify their main trends in the European Union. From this point onwards, the main objectives of this work are: a short presentation of the some renowned authors’ sale views generally and particularly, correct dimensioning of direct sales in the European Union. The main research future direction is to achieve a comparative study between direct sales and Internet sales, both seen as alternatives to traditional sales.