THE ROLE OF AGROTOURISM IN REVITALIZING RURAL ECONOMIES: A ROMANIAN PERSPECTIVE

Abstract

Agrotourism is an alternative form of rural tourism that integrates traditional agricultural activities with tourism services, significantly contributing to the diversification of the rural economy. This article examines the implications of agrotourism for the sustainable development of rural areas in Romania, focusing on the three fundamental pillars of sustainability: economic, social, and environmental. The study highlights the multiple benefits of agrotourism: additional income for rural households, preservation of cultural and natural heritage, and the reduction of rural depopulation. At the same time, the paper addresses key challenges such as inadequate infrastructure, seasonality of activities, and the need for coherent public policies. The results suggest that agrotourism holds strong potential for revitalizing rural areas, provided it is integrated into a long-term sustainable development strategy. In conclusion, agrotourism has a vital role in revitalizing the rural economy by offering households the opportunity to diversify their sources of income and to sustainably capitalize on local resources—natural, cultural, and gastronomic. By promoting an authentic, responsible form of tourism that is integrated into rural life, agrotourism contributes not only to reducing migration and preserving local identity, but also to strengthening social cohesion and protecting the environment