COMMUNICATION STRATEGIES IN AGRICULTURAL CAMPAIGNS
Abstract
In recent years, agriculture has undergone significant evolution, not just in terms of techniques and technologies, but also in the way information is disseminated within the sector. Communication strategies have become essential for all stakeholders, including farmers, agribusinesses, policymakers, and consumers. Effective communication helps bridge the gap between these groups, ensuring that critical information such as best practices, market trends, and policy changes reach the right audience at the right time.By leveraging a mix of traditional and modern communication channels, the agricultural sector can foster a more informed and connected community, ultimately leading to a more resilient and sustainable agricultural system.
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031