ASPECTS REGARDING THE INCURRED EXPENSES MADE BY NON-RESIDENT TOURISTS IN ROMANIA, IN 2022

Abstract

Romania has a discreet presence on the map of European tourism. Without a good promotion strategy, without brand or identity, without investment in external promotion, without vision, Romania loses the chance to attract more foreign tourists and will not succeed in aligning European tourism. In 2022, the total number of non-resident tourists staying in tourist accommodation structures almost doubled to 1.579 million, their expenses amounting to 4.280 billion lei, i.e., on average, a non-resident tourist had spent 2709.4 lei. Besides these aspects related to the number of non-resident tourists staying in Romania, we will present what was the purpose of the non-resident tourists' visit to our country, the reason for the trip, the means of transport preferred by non-resident tourists, but also aspects related to the travel organizer.