THE ROLE OF CONSULTANTS IN AGRICULTURAL DIGITALISATION

Abstract

One of the critical points for the development of agriculture is the extent to which farmers are willing to exploit the potential of digitalization and precision tools. In our research, we seek to find out what farmers believe are the factors that might hinder their digital switchover and what role extension agents currently play in promoting digitalisation. In the literature review, we have introduced the main Agricultural Knowledge and Innovation System actors.  Farmers' views were measured through a semi-structured interview involving 15 young, qualified farmers.  Brain Storming was applied to the target group of 48 farmers. Based on the research results, it can be concluded that the current efforts are in the direction of spreading precision farming. Even with active communication and better coordination between actors, there is a need for training programmes at different levels, both for extension agents and farmers. It would be advisable to involve advisers not only in disseminating research results but also in the research itself, in order to increase their credibility in the eyes of farmers.