IMPROVING LEISURE SERVICES FOR GENERATION Z TOURISTS IN RURAL DESTINATIONS
Abstract
The rural tourism has as a fundament a chain of traditional activities connected to hospitality, rest and recreation. Tourists, in general, aim to spend their free time in an area with tourist potential, rich in ancestral traditions and customs, which will offer them memorable experiences. It is important to understand the expectations of tourists regarding recreational and leisure activities in rural areas, in order that their experience becomes a pleasant one. This study aims to identify ways to improve the leisure services for Generation Z tourists in rural destinations. A quantitative research was carried out in Bran, one of the most popular rural tourist destinations in Romania. The data obtained and the results of this analysis provided a perspective on the current preferences for leisure services in the rural tourism, taking into consideration the views of Generation Z tourists.
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
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(former ISSN 1453-1410, E-ISSN 2069-2307)
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
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