THE ROLE OF IMAGES IN THE ONLINE COMMUNICATION PROCESS

Anka Roxana Suba, Lucian Pascariu, Iasmina Iosim, Tabita Cornelia Adamov

Abstract


The contemporary urban / organizational space displays different images, aiming at convincing the population to act in the sense of the objectives communicated by them. The image, as a product of sociocultural and technological transformations, has shaped in time certain human typologies, shaping the values of the current Romanian society. The modernization of the society is the evolution determined by the development of competitive environments, on the one hand, and, on the other hand by the development of the informational and technological system of reproduction and dissemination of messages. The aim of this paper is to present the concern of some tourism companies, for the development of an attractive visual space, in which the interferences of the visual means and of the written communication methods are used, the emphasis being put on images, everything to develop and maintain visibility and notoriety in the competitive space. The research aims to outline a current and real image of the consequences produced by the different images distributed among the population.

Keywords


communication; images; organizations; visual space

Full Text:

PDF

References


CHELCEA S., 2012, Psihologia publicității. Despre reclamele vizuale, Iași, Editura Polirom, 64-73

CHELCEA, S., 2016, Psihologia aplicată-Publicitatea, București, Editura Polirom, 111

COMAN M., 2016, Introducere in sistemul mass-media, Iași, Editura Polirom, 42-56

DANCU V. S., 2009, Comunicarea simbolică, Cluj-Napoca, EIKON, 32

GÂMPU A. D., 2012, Impactul publicității asupra societății de consum, București, Editura Counicare.ro, 82

KELLNER D., Cultura media, 2001, București, Institutul European

MORARU D., 2004, Messages, Signs and Meanings, București, Editura Teora, 71

PETRE D., NICOLA M., 2010, Introducere în publicitate

RUSSEL J.T., W. RONALD LANE, 2013, Mesaj Publicitar, București, Editura Teora

SCHLEGELMILCH B., 2006, Marketing ethics. An international perspective, Boston, 66

ȘERB S., 1999, Relații Publice și Comunicare, Editura Teora, 102

TECĂU A. S., 2013, Comportamentul consumatorului, București, Editura Univeristarăm 44

TEODORESCU G., BEJAN P., 2003, Relații publice și publicitate. Discurs. Metoda. Interpretare, Iași, Editura Fundației Axis, 92

VEGHEȘ I., GRIGORE B., 2003, Relațiile publice și publicitaea online, Iași, Editura Polirom, 98

http://www.facebrands.ro/


Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Anka Roxana SUBA, Lucian PASCARIU, Iasmina IOSIM, Tabita Cornelia ADAMOV

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

______________________________________________________________________________________________

Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031