STUDY REGARDING CONSUMERS PREFERENCES IN CHOOSING THE PRODUCT

Abstract

Starting from the sixteenth century to the present day, the coffee has had a profound impact on lifestyle of all social layers. Most of the social aspects of coffee can be traced in the daily life of contemporary society. Coffee is so popular in Latin America, the Middle East and Europe that many restaurants have specialized in the preparation and serving of various types of coffee. Currently, coffee is consumed almost in every country, being a very important commodity for both producers and consumers. On the world market, coffee ranks second, after oil, in terms of economic importance and alongside steel and cereals, among the most valuable export raw materials, the economic situation of many coffee-producing countries almost entirely depends on its export. The most important coffee trading markets are in New York and London. The price of coffee differs greatly, depending on supply and demand, and is continuously influenced by factors such as climate change, political events, quality, volume of coffee production. Annual world production reaches over 7 million tonnes annually.