THE QUALITY OF AGRO-TOURIST SERVICES - A DIMINISHING FACTOR OF FOOD INSECURITY

Abstract

The European Union contributes significantly to guaranteeing global food security. Internally, food insecurity can cause social convulsions and tensions that can damage the mental and physical state of the population, facilitating economic and political instability. Externally, food insecurity can generate unwanted diplomatic, economic and political pressures that affect national security. Food insecurity, climate change and price volatility are, more than ever, the three major global challenges with which mankind faces, climate changes (through the deepening process of desertification) is increasingly perceived as one of the greatest challenges for global food security. The competitivity of contemporary tourism organizations, irrespective of their size and nature, has its origin in the quality of the strategies they adopt and apply. In a world of sophisticated competition and demand, the quality represents the way in which tourist services can survive.