FEATURES OF WAFERS MARKET IN ROMANIA

Elena Pet, Tabita Adamov, Anda Milin, Iuliana Merce, Ana-Mariana Dincu, Ioan Pet

Abstract


On an extremely competitive market, where companies have to face challenges all the time, one needs to find new ways of anticipating and meeting through innovation both in product and communication ever-changing consumers’ demands. Influenced by the consumers’ purchase power and by the frequent changes of preferences, sweets market keeps it ascending trend of development. Wafers are part of the market dynamics with increases year after year. With a long-lasting tradition in Romanian consumption, wafers belong to the sweets category preferred by the Romanians and a point of interest for sweets producers. Innovation plays an important role in market development since consumers are continuously in search for something new.


Keywords


market; demand; offer; consumption; strategy

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Copyright (c) 2018 Elena Pet, Tabita Adamov, Anda Milin, Iuliana Merce, Ana-Mariana Dincu, Ioan Pet

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This work is licensed under a Creative Commons Attribution 4.0 International License.

LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031