THE IMPACT OF COMMUNICATION IN AGROALIMENTARY SALES

Abstract

It is already known the importance and impact of effective communication, whether we are talking about verbal or nonverbal communication. In the following paper we will observe the impact of different communication techniques in the agroalimentary industry. Our study presents how verbal communication increased the sales volume successfully, promoting easily, through direct marketing. Making a difference between advertising and direct marketing, we can state that, the last one, has a bigger and immediate impact on customers. Thus, direct marketing is made either by direct contact with the client, on the occasion of salons, exhibitions and tourist stands, either by phone, fax, post or computer.