TOUR-OPERATOR. ESSENTIAL ELEMENT IN TOURIST PRODUCT’S LOGISTICS
Abstract
The tour-operator emerged from the need to conceive the product and ensure its distribution, sale and development. The first major tour operators have developed because they have addressed to a collective clientele. The tour operator's sphere of activity has gradually widened, penetrating with their tourist products to "medium distance" destinations and “long-distance” destinations. Tour-operators are the most important link from the entire tourist chain, they organize the program packages according to the desire of each tourist, with the support of the providers. In general, tour operators can opt for two types of strategies to market their products, and large tour operators have multiple possiblities to achieve travel programs, conductingin this purpose studies for creating the tourist product desired for turists.
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
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