TOUR-OPERATOR. ESSENTIAL ELEMENT IN TOURIST PRODUCT’S LOGISTICS

RAMONA MARIANA CIOLAC

Abstract


The tour-operator emerged from the need to conceive the product and ensure its distribution, sale and development. The first major tour operators have developed because they have addressed to a collective clientele. The tour operator's sphere of activity has gradually widened, penetrating with their tourist products to "medium distance" destinations and “long-distance” destinations. Tour-operators are the most important link from the entire tourist chain, they organize the program packages according to the desire of each tourist, with the support of the providers. In general, tour operators can opt for two types of strategies to market their products, and large tour operators have multiple possiblities to achieve travel programs, conductingin this purpose studies for creating the tourist product desired for turists.

 


Keywords


tour-operator; characteristics; logistics of tourist product

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

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