MARKETING SERVICES ON THE FOOD MARKET

Abstract

Agriculture has been defined and regarded over the years as an activity which involves cultivating the land. This definition limits agriculture to crops. However, agriculture has two main branches: cultivating vegetables and growing animals. Yet, agriculture has developed a new branch i.e. the food sector. Food industry involves a multitude of economic activities such as production of food for human consumption, manufacture and trade of agricultural goods and provision of necessary equipment for the production of goods (engines, machines, tools and fertilizers). Different services such as agricultural works and consultancy are also included in the area of food industry. Advertisement of agricultural products and food can be ensured only by marketing services and requires knowledge of agricultural and food market.