SOCIAL NETWORKS IMPORTANT FACTOR FOR THE DEVELOPMENT OF TOURISM IN ROMANIA

Abstract

Social networks are widely used in areas such as marketing and communication, among the first industries to which was observed development of business being the tourism. In this industry, social networks can have a significant impact on the decisions taken by tourists concerning the destination. More than half of potential tourists and not just in our country are planning their vacations asking the opinion of other users on social networks. The huge increase of social networking user accounts in Romania (9.6 million at the beginning of 2017) created a potential to be used more efficiently by everyone in the hospitality industry to improve their reputation and customer loyalty.