STUDY CONCERNING THE AUTOMOTIVE PART AND ACCESSORY BUYERS’ PREFERENCES, CARRIED OUT IN THE FIRST SIMULATED ENTERPRISE IN THE ARGEŞ COUNTY:

Abstract

A practice firm is a virtual company that runs like a real business silhouetting a real firm's business procedures, products and services. A practice firm resembles a real company in its form, organisation and function. Each practice firm trades with other practice firms, following commercial business procedures in the practice firm's worldwide economic environment. A practice firm is a simulated company set up by trainees, with the assistance of a facilitator, to undertake commercial activities and it provides the trainees with hands-on business skills and enhances their knowledge and experience of business practices. The paper aims at presenting the simulation of actual process of a company in a simulated enterprise, with the purpose of helping participants acquire real skills. It also aims at knowing the buyer behaviour of potential Acces4Cars customers, and in this respect, a questionnaire is prepared, including 10 representative questions, applied to a sample of 100 people.