ANALYSIS OF MARKETING ACTIVITY TO S.C. PRODAGRO FARM S.R.L MOLDOVA NOUA

LAURA MARIANA STRĂIN, ANCA GABRIELA HANDARIC, IOAN CSÖSZ, ELENA PEȚ, SIMONA MARTIN

Abstract


Marketing is today omnipresent. The contemporary world shows to him a superfluous interest and contradictory attitude. Today marketing tends to incorporate almost everything that can be used the initiation and promotion of a business, from its conception to when the product reaches to the final consumer who need it. Marketing has its origin in the fact that people experience certain needs and desires. The modern client has a higher education and expectations are becoming higher. All the actions regarding the way of using the income to purchase services form the behavior of services consumer. Knowledge of this has a particular importance because it provides to company services the necessary elements to assess the application, in terms of volume, and also a way of expression.


Keywords


marketing; consumer; services; company; request

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Copyright (c) 2016 LAURA MARIANA STRĂIN, ANCA GABRIELA HANDARIC, IOAN CSÖSZ, ELENA PEȚ, SIMONA MARTIN

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat's University of Agricultural Sciences and Veterinary Medicine "King Michael I of Romania" from Timisoara
Faculty of Agricultural Management
300645, Timisoara, Calea Aradului 119, Romania

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Phone: +40-256-277439, Fax.: +40-256-277031