APPLICATION MODEL FOR ASSISTANCE IN MARKETING DECISION

Viorel Negrut, Pavel Ciprian

Abstract


Decision support systems are using models that take into account specific criteria for analysis and decision-making processes and build solutions that are evaluated and presented to the decision makers. Solve a problem of decision analysis is to identify the differences between the current state and the desired state of a business and establishing the necessary actions to resolve this difference.


Keywords


decision support systems, decision analysis, models

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Copyright (c) 2015 Viorel Negrut, Pavel Ciprian

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

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