ASPECTS OF AFFILIATE MARKETING IN ROMANIA

CONSTANTIN VIOREL NEGRUŢ, CIPRIAN PAVEL

Abstract


One of the most important trends in the local market of e-commerce is to buy intensively during promotions, some consumers expecting cuts to make a purchase online.

Here comes the affiliate marketing , which is a form of performance-based marketing.

Performance is defined by the supplier, which considers performance that affiliate manages to convince a user to buy a product or at least to register on the site.

Hence the online shopping trend to increase the quality of interaction between stores and affiliates.


Keywords


affiliate marketingş on-line marketingş performance-based marketing

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat's University of Agricultural Sciences and Veterinary Medicine "King Michael I of Romania" from Timisoara
Faculty of Agricultural Management
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031