ASSESSMENT OF THE IMPORTANCE OF QUALITY AND PRICE FOR TRADITIONAL REGION-SPECIFIC FOODSTUFFS
Abstract
Oversupply of foodstuffs on the markets of developed countries is apparently a constant experience, which can alternatively be addressed with the differentiation strategy, namely offering unique and easily distinguishable products to
a target audience with matching quality and specificity needs. Niche marketing is a viable strategy for small businesses to succeed. The aim of this paper is to prove that the production of high quality local (Hungarian) traditional horticultural products can be a niche market besides the mass production. The natural and social values of the traditional region-specific products have great market potential; the optimal exploitation of this potential, however, requires the enhancement of the competitiveness of these products.
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat's University of Agricultural Sciences and Veterinary Medicine "King Michael I of Romania" from Timisoara
Faculty of Agricultural Management
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031