ANALYSIS OF EFFECTIVENESS OF THE ROMANIAN TOURISM BRAND

CARMEN GABRIELA SECARÄ‚

Abstract


To be known in the world and to attract as more tourists as possible, you must have, as a country, a well established communications and public relations strategy, whose results be revealed by the collections from the tourist services field. In Romania, the postrevolutionary governments took several attempts to create a tourism brand. In this paper, we shall analyze the process of creating the Romanian tourism brand, as well as the effects it generates in the Romanian economy.


Keywords


brand; tourism; communication strategy; efficiency

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References


Brosura manual - Valori de referinta si identitate vizuala, 2013

Costin Lianu, Strategii de branding, 2010


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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat's University of Agricultural Sciences and Veterinary Medicine "King Michael I of Romania" from Timisoara
Faculty of Agricultural Management
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031