EFFECTS PRODUCED BY PROPOSING NEW TOURIST SERVICES IN THE DEVELOPMENT OF TOURISM FOR SENIORS

Abstract

The tourism sector is facing a redefinition of its products, services and activities to better engage older people, given the emerging opportunities of demographic change, globalization, sustainability, low-cost business models, health and well-being. A key challenge for all countries in the world and, in particular, the European Union, is the aging of the population. It is a major social challenge (in terms of public budgets, labor force, competitiveness and quality of life), but also an opportunity for new jobs. The rapid growth of the senior population is caused by a double reality: the post-World War II generations had fewer children than previous generations and the average life expectancy is higher due to medical advances and a better quality of life. Understanding the motivations and needs of senior travelers is fundamental for tourism businesses. It is also necessary to understand that seniors are interested in tourism in the off-season. Lower prices can attract large groups of seniors, who can support many local businesses. During the peak season there are many customers, but it is also necessary to support businesses in the hospitality industry in the off-season. While currently the 55+ senior group represents 18% of the population, in 2050 it is expected that tourism for the elderly will reach 33%. In the case of a vacation for seniors, where comfort, the right destination, the ideal hotel and the optimal mode of transportation should take precedence, but the way a reservation is made can significantly influence the quality of the experience in that destination. In most cases, a senior needs a little more comfort to properly enjoy their travel experience.