PATTERNS OF CONSUMER BEHAVIOR OF SWINE MEAT AND MEAT PRODUCTS

Vasile Adrian Capeț, Diana Marin, Cornelia Petroman

Abstract


Meat and pork products are highly demanded by consumers from the meat market, although they are not on the first place in their consumption preferences. By developing new forms of farm tourism in rural areas, it is stimulated to obtain these products in traditional systems for self-consumption or for distribution on the local or regional market. Consumption patterns in the researched area are different depending on consumer behavior being a function of personal and situational variables requiring consumption behavior to be modeled, an action that will help small and medium business farms and product organizations to improve their strategies integrated production management and marketing’s management.

Keywords


swine; meat; consumption; behavior

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References


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Copyright (c) 2021 Vasile Adrian Capeț, Diana Marin, Cornelia Petroman

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
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