TOURISM MARKET PROSPECTING FOR CASA BATA

Remus Gherman, Ioan Brad, Carmen Simona Dumitrescu

Abstract


In the pandemic background, the Romanian tourism sector was affected in a very large scale. The Casa Bata domain is an important player in tourism field in Arad county. With the aid of research tools in tourism market, the pension can obtain a profile as accurate as possible of the client who uses the services offered by Casa Bata domain in order to better adapt the offer of products and services to the market demand.  The research is based on the application of a questionnaire with predefined answers to a sample of existing clients in the pension database.


Keywords


prospecting; tourism; questionnaire; Arad County; preferences

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References


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Copyright (c) 2021 Carmen Dumitrescu, Remus Gherman, Ioan Brad

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031