IMPROVING THE PERFORMANCE AND EFFICIENCY OF TRAVEL AGENCIES WITH IT TECHNOLOGIES

Luminița Șerbănescu, Consuela Necșulescu

Abstract


In actual conditions where tourists prefer to get information and to order via web site, a travel agency needs at least one easily manageable site, through which present to the tourists as many different travel packages. A more efficient management of an agency is by centralizing data available in the database and by informing clients through agency website. In addition, to increase agency efficiency, to reduce response time and to increase customer satisfaction is necessary to use and business intelligence solutions.

In this paper we present two essential elements for a travel agency: website with its importance and some data analysis reports built with the QlikView business intelligence application.

 


Keywords


travel agency; web-site; business intelligence; analysis reports; QlikView

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031