ANALYSIS OF PROMOTIONAL DISCOURSE OF HOTEL ACCOMMODATION

Iasmina Iosim, Gabriela Popescu, Anka Roxana Șuba, Andreea Dragoescu-Urlică

Abstract


Studying the evaluative adjectives used in promotional hotel websites (including accommodation) facilitates the understanding of their function, of the way they work, of their usage and classification, and of their role in persuading the tourist to make accommodation arrangements. This article presents a study of a corpus of evaluative adjectives used in accommodation. Their semantic behaviour is identified, analysed, and classified based on their collocations. Results are in line with those of other studied on similar corpora.


Keywords


communication; hotel accommodation; corpus analysis; comparative method

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References


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Copyright (c) 2021 Iasmina Iosim, Gabriela Popescu, Anka Suba, Andreea Dragoescu-Urlica

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

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