ANALYSIS OF THE ROMANIAN TOURISM TRAVEL AGENCIES

Iulia Cristina Mureșan, Diana Dumitraș, Garofița Ilieș, Daniel Chiciudean, Andra Poruțiu, Rezhen Harun, Gabriela Chiciudean

Abstract


Tourism market underwent significant changes in the last decade, because of the Internet and the new possibilities given to consumers to book their travel, undermining sometimes the traditional role of intermediare tourism agencies. The presents study aimes to analyze the general activity of tourism agencies on the Romanian market starting from secondary data, but also the competition on the tourism market from Cluj County. Atferwards the particular case of a tourism agency from Cluj-Napoca was studied in order to evidentiate its’ market performance using BCG matrix. Secondary data indicated a decreasing trend in sales both for tour agencies and retail agencies. Consumers’ mostly preffered destinations are Greece, Bulgary and Turkey. BCG matrix could be use by other tourism operators as a starting point in building market strategies.


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Copyright (c) 2019 Iulia Cristina Muresan, DIANA DUMITRAS, GAROFITA ILIES, DANIEL CHICIUDEAN, ANDRA PORUTIU, REZHEN HARUN, GABRIELA CHICIUDEAN

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat's University of Agricultural Sciences and Veterinary Medicine "King Michael I of Romania" from Timisoara
Faculty of Agricultural Management
300645, Timisoara, Calea Aradului 119, Romania

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