IMPROVING SALE TECHNIQUES BY COMMUNICATING WITH CUSTOMERS
Abstract
The main motivation of the paper was the curiosity about the clients' opinion regarding the importance of communication in improving sales. The theme was chosen because customer satisfaction is the heart of a successful business, studies that cover and develop this issue need to be presented in order to improve communication techniques used in sales. Conducting researches implies having an accurate idea about the market you are trying to conquer or to maintain. Therefore, appealing to the most accessible media - people, to promote your products is the best way to reach your goals in communication and marketing
Keywords
Full Text:
PDFReferences
DOBRE C., 2002, Comportamentul consumatorului şi strategia de comunicare a firmei, Editura Solness, Timişoara
FOLTEAN F., LĂDAR L., DOBRE C., IONESCU GH., NEGRUŢ C., 2000, Marketing, Editura Brumar, Timişoara
IACOB, D., CISMARU D., 2003, Relaţiile publice. Eficienţă prin comunicare, Editura Comunicare, Bucureşti
IOSIM IASMINA, 2018, Communication and media, Edituda Eurostampa, Timisoara
KOTLER, PH., 2003, Managementul marketingului, Ed. Teora, Bucureşti
MÂLCOMETE, P., 2006, Marketing, Ediţia a II- a, Fundaţia Academică Gh.Zane, Iaşi
NEAMŢU, A.C., 2004, Marketing, Editura Economică, Bucureşti
NEDELEA, A., 2008, Politici de marketing, Editura Didactică şi Pedagogică, Bucureşti
PAPUC, M., 2006, Tehnici promoţionale, Universitatea Româno-Americană, Bucureşti
POPESCU, I. C., 2003, Comunicarea în marketing, Editura Uranus, Bucureşti
POPESCU, I.C., 2001, Comunicarea de marketing, Editura Uranus, Bucureşti
POPESCU, I.C., 2007, Comunicarea în marketing, editia a II-a, Editura Uranus, București
SERB, S., 2004, Relaţii publice şi comunicare, Editura Teora, Bucuresti
CHELCEA, S.,2001, Chestionarul în învestigația sociologică, Editura Științifică și eciclopedică, București
Facultatea de Management Agricol, The impact of communication in agroalimentary sales, 2017, Timișoara, http://www.lsma.ro
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 Alexandra liliana Vuici, Gabriela Popescu, Cristina Denisa Babcsanyi, Iasmina Iosim
This work is licensed under a Creative Commons Attribution 4.0 International License.
LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
______________________________________________________________________________________________
Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031