ROLE OF MARK IN SPORTS

Raul Bocșe, Ioan Fruja, Ioana Anda Milin, Iuliana Ioana Merce

Abstract


Advertising is the main form of promote goods and services on the market. It is a means of communication and multilateral consideration that transmit messages to the audience from identifiable sources. In Kotler's conception advertising is "any form of impersonal presentation and promotion of ideas, goods or services paid by a sponsor clarified". Brand is a name, a symbol, a drawing, a term or a combination thereof, designed to help identify a firm producing goods and services and to distinguish them from those of competitors. Role of advertising in brand image formation is complex, and while searching for alternative perspectives on the role and ability to create and influence public perception of the mark to suggest that advertising has two imaging functions.


Keywords


brand; sports; advertising

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat's University of Agricultural Sciences and Veterinary Medicine "King Michael I of Romania" from Timisoara
Faculty of Agricultural Management
300645, Timisoara, Calea Aradului 119, Romania

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