ASPECTS REGARDING THE DIAGNOSIS ANALYSIS OF A COMMERCIAL SOCIETY. COMMERCIAL DIAGNOSIS

COSMIN LUNGU, ELENA DANIELA MEILA, CLAUDIA SÎRBULESCU

Abstract


Diagnosis, regardless of the field of use, requires a complete analysis of the investigated situation, of its training and modification mechanism. The company's diagnosis is an analysis of the situation of the company, which allows highlighting the positive aspects and the negative aspects related to its activity. In the following we have realized a commercial diagnosis, based on the data from the financial statements, for SC AGRO STAR SRL. From the diagnostic analysis there should be not miss elements regarding the following aspects: company history - with emphasis on the evolution from the last years; associates (associates in the case of a joint-stock company); company staff; organization and management of the firm; products; the performances of machinery and of the production equipment’s; image and reputation of the firm; commercial relations; competition; company strategy and perspectives; financial management and financial relations of the firm.


Keywords


fiscal value; commercial diagnosis; income; sales; market

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Copyright (c) 2018 Lungu Cosmin, Meila Elena Daniela, Sirbulescu Claudia

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat's University of Agricultural Sciences and Veterinary Medicine "King Michael I of Romania" from Timisoara
Faculty of Agricultural Management
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031