A STUDY REGARDING ONLINE TRAFFIC ANALYTICS OF WEBSITES FOR PROFIT

SEBASTIAN MOISA, SILVIJE JERCINOVIC, COSMINA TOADER, CARMEN SIMONA DUMITRESCU, COSMIN SĂLĂȘAN

Abstract


There are many entrepreneurs, either beginners or even having an e-commerce experience who consider that online traffic analysis and visitor tracking are of low importance. If one relies on a simple reasoning, it is not worthwhile to waste valuable time with traffic analyzes of sites because in time, site promotion will bring more visitors, which, of course, will lead to increased sales. This reasoning is totally wrong and we will prove it in our work by answering questions such as: "how many visitors visit your site after advertising it?", "what percentage of total visitors buys that product?", "how do you know if the site you worked with so much is capable of selling?". If one can not answer these questions, it means that the entrepreneur has wasted a lot of time and money building and promoting a site that does not bring any profit.

Keywords


website; online sales; traffic analytics; income per visitor; profit

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References


DAN PĂUNESCU, 2007, Afaceri pe Internet: Ghidul succesului online, Editura AIUS PRINTED, Craiova, 2007, 332 pag., ISBN: 978-973-1780-18-4, p.317

MATT HAIG, 2006, Manual de e-marketing: ghid indispensabil pentru marketingul produselor și serviciilol tale pe Internet, Ediția românească, Editura RENTROP & STRATON, Bucureşti, 2006, 271 pag., ISBN(10): 973-722-201-6, ISBN(13): 978-973-722-201-5

https://support.google.com/analytics/answer/2604608?hl=en&ref_topic=3544906, visi-ted in march 2017

https://support.google.com/analytics/answer/2795983?hl=en&ref_topic=6010376, visi-ted in march 2017

http://calculator.swiftutors.com/cost-per-visit-calculator.html, visited in march 2017

http://www.morriscreative.com/cost-per-customer-important-marketing-metric, visited in march 2017


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Copyright (c) 2017 Sebastian Moisa

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This work is licensed under a Creative Commons Attribution 4.0 International License.


LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat's University of Agricultural Sciences and Veterinary Medicine "King Michael I of Romania" from Timisoara
Faculty of Agricultural Management
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031